Teaser: Conversations with Bobby Moesta
Engineer, Innovator, and Entrepreneur Who Runs On Deming... Literally!
THE AIM for this post is to give you a heads-up that this Monday, May 25th my one hour conversation with the mind behind Jobs-to-be-Done Theory, Bobby Moesta, will be dropping as an exclusive to paid-tier subscribers to the newsletter. This is an interview you won’t want to miss as Bobby takes us on a whirlwind tour of his life from learning to manage his dyslexia and turn it into heightened powers of observation, to meeting Dr. Deming and interning for him, to working with Dr. Genichi Taguchi, Dr. Willie Hobbs Moore, and his 27-year partnership with the legendary Harvard Business School professor, Clay Christensen, that would help bring JTBD to fruition.
What I have found inspiring about Moesta’s work and thinking is that he fills in a gap Deming left behind (perhaps deliberately!) on how to bridge his theory and principles into sales — we get plenty of advice about what makes a product or service appealing, why zero defects isn’t a solution, why innovation is essential, why a satisfied customer may still switch, and how commissions destroy systems, but not a lot on the psychology behind a system that motivates or demotivates a sale. In this interview, Moesta enthusiastically shares his discoveries over forty years on how to lead and sell with a Deming view that anyone can apply with some thought. It’s a lot of fun, too…!
If you haven’t upgraded your subscription yet, consider doing so to take advantage of this exclusive. We will also be taking questions from paid-tier subscribers for a follow-up Q&A with Bobby in the future!
Learn More About Bobby
Thank you for sharing this post. I can’t wait for the interview podcast to come up on Monday!
After reading this short article, you got me thinking of the past… my mind drifted to a GM subsidiary corporation called “Saturn” (written off by GM in 2008) that produced quality cars at very affordable prices back in the day. The sales team at Saturn dealerships did not use GM corporate sales tactics; instead they opted for a more relaxed and unconventional way of selling Saturn cars to customers… Almost like, “the quality speaks for itself.”