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David Haigh's avatar

This has echoes of the annual "sales meeting" where sales teams would be seconded to an exclusive location, exhorted for their amazing performance, sales rewards handed out, and lots of libations consumed.

Some companies combine that with inviting their top customers or contest winning customers to the event.

If management theory was accurate, these events would result in higher sales in the following year, the top performers always being rewarded, and customer relationships strengthened so that they signed additional contracts and drove more revenue.

But they don't.

Reps would win because of how their territories or customers were assigned; what their product mix was, based on the luck of a big job landing in their laps.

Big customers come, enjoy the golf and beer, head home, and demand a 10% reduction in pricing in the next call.

No deals signed. No improvements created. Nothing sustainable passed along or learned.

Meanwhile, whilst the teams were away, sales continued, products were shipped, and the departments left behind wondering what all the fuss was about, and why there weren't recognized for on-time delivery, meeting inventory targets, maintaining uptime expectations, improving customer service.

It gets back to how David Mamet put it in Glengarry Glen Ross:

"Have I got your attention now? Good. 'Cause we're adding a little something to this month's sales contest. As you all know, first prize is a Cadillac El Dorado. Anyone wanna see second prize? Second prize is a set of steak knives. Third prize is you're fired. Get the picture?"

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Jan Jensrud's avatar

Winning is almost impossible, whether in the lottery, athletics or at work. Also, competition is (generally) not good for performance. Why? Because most people don't win - they lose (numbers 2, 12, 54 in the competition). Therefore, rewards of "stars" in companies are stupid. As a rule, it is the system that decides who wins and loses.

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